Rouge Wine Bar Announces Itself at 94 Rivington Street

Posted on: November 11th, 2013 at 6:05 am by
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The plywood enclosure was peeled from the storefront of 94 Rivington not too long ago, revealing a glassy new exterior. A bright red sign followed shortly thereafter, announcing the imminent arrival of Rouge NYC. You know, that Hell Square wine bar concept we told you about back in June.

Rouge, billed by ownership as a “quiet place to relax,” was roundly denied by Community Board 3 for a wine and beer license in this resolution area. The advisory board ultimately decided that the lack of proprietor experience and the fact that the address wasn’t previously licensed was enough to merit the negative vote.

But that’s not stopping Rouge. It’s full steam ahead. The bar has been installed and at least four chandeliers now dangle from the ceiling. Although, they haven’t yet filed with the State Liquor Authority. However, considering the SLA gives these licenses out like candy, expect Rouge to open very soon.

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94 Rivington Street was previously a bodega that consolidated with the owner-related SX Grocery down the block on Essex.

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