Whynot Coffee & Wine Remodeling 175 Orchard Street; Returning to CB3 for Wine and Beer License

Posted on: November 13th, 2013 at 6:04 am by
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Whynot Coffee & Wine (note the name change) is already fast at work transforming 175 Orchard Street from retail to restaurant. Gone is the token mezzanine level, instead replaced with an impressive high-ceiling setup that includes countertops and interesting lighting. Here’s a sneak peek of the innards…

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What we know is that the coffee shop concept will double as an art gallery, a gimmick that ownership feels will fetch 50% of the revenue. Seems unlikely. Hard liquor is what they really need to make the model work, and to that end, principal Emil Stefkov applied last month for the OP. Community Board 3 denied the request due to its location in a saturated area, but left the door open for possible wine and beer privileges.

And right on cue, Whynot is now applying for just that, and will appear before CB3 next week. Likely to be approved, this move is probably a gateway to a full license within a year…

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