Jay Shells Creates Movie Poster for Seinfeld’s Beloved ‘Rochelle Rochelle’

Posted on: December 2nd, 2013 at 11:00 am by

This image has been archived or removed.

Photo: Jay Shells “Rochelle Rochelle” at 63rd and 2nd Ave.

Jay Shells, the artist who brought manners and Rap Quotes to the street, is now taking New Yorkers on “a strange, erotic journey from Milan to Minsk.” Seinfeld fans should recognize Rochelle Rochelle instantly – the beloved sitcom references this fictional film as often as Jerry eats cereal in his apartment.

Shells (aka Jason Shelowitz) cleverly crafted the faux film poster; the fine print that normally lists actors and directors, instead summarizes the recurring bits about Rochelle from the cast’s perspective (ie. Elaine maintains that “men will sit through the most boring pointless movie if there’s the slightest chance a woman will take her top off”). The poster also appropriately sources Jerry Seinfeld and Larry David at the bottom. Pretty awesome – the streets can never have enough seinlanguage.

There are plenty of made-up movies scattered throughout the nine seasons of Seinfeld, but Rochelle Rochelle is by far the biggest ongoing film gag in the series. It’s also worth noting that The Village Voice called the film “a masterpiece” (Season 4, Episode 14).

To find a theater and showtimes near you, please call Moviefone.

[via @jayshells]

 

Recent Stories

Bird Watching on the Lower East Side this Weekend

Binoculars at the ready! This weekend, the Urban Park Rangers from the Department of Parks and Recreation are hosting a birding session on the Lower East Side. The Rangers will guide enthusiasts of all levels to the best spots in the neighborhood, and the city at large, to catch fall migratory birds in action. Bring […]

Bank of America Plants itself Beside Destroyed Sunshine Cinema

With a commercial office building rising on the ashes of the Sunshine Cinema, it’s no wonder that a retail bank is moving in next door. Bank of America is planting itself in the long-fallow shop at the southwest corner of East Houston and Eldridge Streets. Work permits on file with the Department of Buildings give […]

Essex Market Shut Down for Private Maker’s Mark Event, Leaving Locals Confused [Updated]

The following guest post was written by Joshua Cohen, a Lower East Side resident and patron of Essex Market. I think the Essex Market, generally speaking, has been a great model for public-private partnerships. But last night, the Market hosted a private event for Maker’s Mark whiskey, where the local community’s interested were certainly not […]

T-Mobile is Closing its Delancey Street Store

Lots of retail turnover on Delancey Street this month. Earlier this week, we broke news of Rainbow’s imminent departure from the thoroughfare after more than a decade in the neighborhood. Today, it’s the loss of another corporate footprint. Though, one with arguably less utility. The eleven-year-old T-Mobile outpost, essentially an advertising expense for the wireless […]

Speed Cameras Installed on Pike Street

As part of the city’s push to capitalize on pedal-heavy motorists, new speed zones and cameras are proliferating. The latest in the neighborhood is outside Rutgers Houses on Pike Street. The camera box installation appeared within the last couple weeks, affixed to a lamppost between Cherry and Madison Streets. As with other locations, when the […]