Jay Shells Creates Movie Poster for Seinfeld’s Beloved ‘Rochelle Rochelle’
This image has been archived or removed.
Photo: Jay Shells “Rochelle Rochelle” at 63rd and 2nd Ave.
Jay Shells, the artist who brought manners and Rap Quotes to the street, is now taking New Yorkers on “a strange, erotic journey from Milan to Minsk.” Seinfeld fans should recognize Rochelle Rochelle instantly – the beloved sitcom references this fictional film as often as Jerry eats cereal in his apartment.
Shells (aka Jason Shelowitz) cleverly crafted the faux film poster; the fine print that normally lists actors and directors, instead summarizes the recurring bits about Rochelle from the cast’s perspective (ie. Elaine maintains that “men will sit through the most boring pointless movie if there’s the slightest chance a woman will take her top off”). The poster also appropriately sources Jerry Seinfeld and Larry David at the bottom. Pretty awesome – the streets can never have enough seinlanguage.
There are plenty of made-up movies scattered throughout the nine seasons of Seinfeld, but Rochelle Rochelle is by far the biggest ongoing film gag in the series. It’s also worth noting that The Village Voice called the film “a masterpiece” (Season 4, Episode 14).
To find a theater and showtimes near you, please call Moviefone.