‘Rosette’ Takes the Reins from LTO at 171 East Broadway

Posted on: December 16th, 2013 at 5:36 am by
This image has been archived or removed.

Like the short-lived pop-up restaurant concept itself, the Limited Time Only (“LTO”) sign at 171 East Broadway stayed true to its name. It was up for a couple years, and finally deposed last week. Why, you ask? Simple. A new establishment is opening well under the foodie radar. It’s called Rosette, and according to one employee, dabbles in American bistro style food – burgers, fried chicken, wings, etc. So we’re told. Saturday evening was the pre-opening friends and family event, despite the winter storm.

Last February, we reported that Ron Castellano (who also owned Broadway East) and Michael Bolla were planning a full-service kosher eatery for 171 East Broadway. The pair reportedly unloaded $1.5 million to restore the space. With the arrival of Rosette this week, it appears those plans are kaput.

This image has been archived or removed.

Castellano and architect-partner Joel Barkley are both listed on the active liquor license currently on file with the State Liquor Authority.

Recent Stories

Hinds Talk the ‘Prettiest Curse’ and Love for NYC [Interview]

Spanish indie rock outfit Hinds drops their much anticipated third album today, The Prettiest Curse. Prior to the pandemic, I chatted with lead singer and guitarist Carlotta Cosails. An unabashed fan, my goal was to avoid becoming awkward fangirl, Mel, from Flight of the Conchords. A nearly impossible feat, as Hinds’ first two albums, Leave […]

The Reason You Don’t See Trash Cans on the Lower East Side

You may have noticed the lack of trash cans on street corners around the Lower East Side this week. Vanished seemingly overnight. As a precaution this week, the city quietly removed receptacles from neighborhoods overwhelmingly hit by unrest and looting following the killing of George Floyd. It’s estimated that roughly 2,000 were temporarily towed citywide, […]

Pink Protest Signage Screams Poor Taste at the Museum of Ice Cream

When New York City begins its reopening on Monday, SoHo will be boarded up as if for a hurricane, and the streets emptier than when the COVID-19 shutdown began. Signage of the luxury retailers has also been erased by the appearance of bare plywood, Black Lives Matter graffiti, or both. But the Museum of Ice […]

A Scene, Unseen: LES Music Venues, Musicians Stay Visible Despite Closures

By the time this article is published, 11 weeks of self-isolation will have passed. It’s been 11 weeks since many of us have gone to work, since grocery stores have felt safe, and since handshakes have felt friendly. And those are only the most banal, everyday changes. When it comes to the moments we share […]

Lower East Side Businesses Boarded up their Storefronts Amidst Citywide Looting

When the pandemic hit, it was mainly the luxury stores in SoHo that began boarding up the windows for fear of looting. It’s now a reality in the atmosphere following the controversial death of George Floyd, an African American man who died in Minneapolis police custody. For days, looters took to the streets, oftentimes piggybacking off […]