Russ & Daughters Evokes Its 1949 Renovation During Cafe Remodeling on Orchard Street

Posted on: December 18th, 2013 at 5:05 am by
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Russ & Daughters is now fully engrossed in the build-out of its new cafe at 127 Orchard Street. The plywood residence was brief, yet behind those doors is plenty of remodeling action.

Rather than employing the standard issue window paper, the iconic appetizing company is instead evoking its century-long history. Each sheet is emblazoned with the identical historic picture depicting the store renovation back in 1949. Russ & Daughters took the throwback concept a step further by affixing a replica sign featured in said photo to the sidewalk bridge. It reads – “For what you have been waiting is enlarging its quarters for your sit-down convenience. Business going on as usual at 179 East Houston Street.”

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The future Russ & Daughters Cafe

Not much to say about the interior of the Russ & Daughters offshoot other than it’s in shambles. But it won’t be long.

As previously reported, the 65-seat restaurant will serve up its specialties. Traditional fare like blintzes and gefilte fish. Fourth-generation co-owner Niki Russ Federman told the Times earlier this fall: “We have wanted to give the community a place for people to come together and sit down to enjoy our food. It’s something my father thought about doing years ago, but now the time is right.”

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