CB3 to Hear Petition to Co-name Ludlow and Rivington ‘Beastie Boys Square’

Posted on: January 7th, 2014 at 6:05 am by
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No sleep till … LeRoy McCarthy realizes his dream of co-naming the corner of Ludlow and Rivington Beastie Boys Square. Of course, 99 Rivington, currently home of Wolfnights, was the cover image for the Paul’s Boutique record.

The grassroots push to rebrand this nook of Hell Square began a couple months ago with a door-to-door flyer campaign, as we first reported at the time. McCarthy managed to gain and sustain enough momentum to appear on this month’s Community Board 3 agenda; January 14 at 6:30 pm. “With success, Beastie Boys Square will become the second NYC street named for a Hip Hop act,” he tells us. “RUN DMC JMJ Way was named [in Queens] in 2009.”

But his goal is not limited to streets on the Lower East Side. McCarthy wants hip hop recognition throughout the Tri-State area, and supports co-naming initiatives in Englewood for Sylvia Robinson (half of Mickey & Sylvia; behind Sugar Hill Gang), Mount Vernon for Heavy D, Big Pun in the Bronx, and the Notorious B.I.G. in Brooklyn. “Hopefully 2014 will be the year that Hip Hop will be honored with respect from the places that the culture has represented with pride for decades.”

It’s also worth mentioning that the block already honors Rabbi Yaakov Spiegel Way, a designation bestowed in June 2003.

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