Earnest Sewn Shutters Its Overpriced Denim Outpost at 90 Orchard Street

Posted on: January 21st, 2014 at 6:06 am by
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Its temporary closure in November at the hands of The Knick was but a prelude. After a couple months of deep sales (still pricey as fuck), Earnest Sewn terminated its corner shop at 90 Orchard Street last week. The high-end boutique spent almost seven years peddling overpriced denim at this location.

Reason for the closure was apparently an asset purchase in November by Anthony Frym, a so-called “denim veteran.” Frym acquired only the trademark and none of the operational components (i.e. the retail shops). Apparently the new Earnest Sewn will debut with a different store next month. The website has a countdown clock set up for the occasion, but location remains TBD.

90 Orchard Street was previously home to the Tenement Museum gift shop, which relocated up the block in late 2006 (then again when the new visitors center was built at #103).

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