Neglected History: Historic Posters at 90 Orchard Street Are Deteriorating [PHOTOS]

Posted on: January 27th, 2014 at 6:11 am by
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Here’s some forgotten New York at 90 Orchard Street. We walk by it everyday, watching it deteriorate into nothingness.

From the author, Kevin Walsh:

In addition there are a couple of ads for Hersh’s sacramental wine. Haven’t been able to find out anything about the company, though. You can see old phone number notation (the initial letters were eliminated in the 1960s) and pencilled-in inning-by-inning recounts of long-ago stickball games.

This just in…(8/22/05) Pamela Keech has sent along the old billboard ad for an underwear wholesaler that was under the modern billboard, but over the posters, for many years. Pamela: “When we pulled down the Trenk sign about 40 rubber balls rolled out and bounced all over the street. There were also Tab cans, beer cans that till required a church key, an O.J. Simpson football card and a cap gun.” The streets of the Lower East Side are still full of underwear wholesalers.

Eight years later … not anymore. Nope. What a sad state of gentrification affairs.  Misrahi Realty and the Baruch Singer dynasty are doing all they can (and succeeding) to kick ’em out. Very few garment wholesalers remain. Bargain district? Gone. The following pics are from the 1990s.

This came down:

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And then this mural went up:

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Then it came down and this one went up:

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Then that one came down and these were finally revealed:

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Stickball scores

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The decaying posters on the northernmost part of the wall are completely gone. Earnest Sewn covered this facade with black paint mid-way through its seven-year tenure at 90 Orchard (it replaced the Tenement Museum’s visitors center back in 2007). In addition, the faded Louis De Silvio posters are also history (Assemblyman who served between 1941 and 1979). With the denim store now shuttered, will the future tenants of this valuable cornershop help preserve what’s left?

But wait.

One neighborhood player indeed intended to preserve these Lower East Side relics. Though, you wouldn’t know it…

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Kevin Walsh’s Forgotten New York

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Kevin Walsh’s Forgotten New York

Bummer. Seems the Tenement Museum forgot those intentions after moving the retail hub to 108 Orchard and then to 103. These signs are fading fast. The owner of 90 Orchard, gallerist Mark Miller, had a special glaze painted onto the posters in an effort to save them. Unfortunately, this did not stop the swift decay.

Feel free to ask the museum what they plan on doing next. After all, they were just granted a very generous boatload of money for their new exhibits. 

The posters today:

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