Neglected History: Historic Posters at 90 Orchard Street Are Deteriorating [PHOTOS]

Posted on: January 27th, 2014 at 6:11 am by
This image has been archived or removed.

Here’s some forgotten New York at 90 Orchard Street. We walk by it everyday, watching it deteriorate into nothingness.

From the author, Kevin Walsh:

In addition there are a couple of ads for Hersh’s sacramental wine. Haven’t been able to find out anything about the company, though. You can see old phone number notation (the initial letters were eliminated in the 1960s) and pencilled-in inning-by-inning recounts of long-ago stickball games.

This just in…(8/22/05) Pamela Keech has sent along the old billboard ad for an underwear wholesaler that was under the modern billboard, but over the posters, for many years. Pamela: “When we pulled down the Trenk sign about 40 rubber balls rolled out and bounced all over the street. There were also Tab cans, beer cans that till required a church key, an O.J. Simpson football card and a cap gun.” The streets of the Lower East Side are still full of underwear wholesalers.

Eight years later … not anymore. Nope. What a sad state of gentrification affairs.  Misrahi Realty and the Baruch Singer dynasty are doing all they can (and succeeding) to kick ’em out. Very few garment wholesalers remain. Bargain district? Gone. The following pics are from the 1990s.

This came down:

This image has been archived or removed.

And then this mural went up:

This image has been archived or removed.
This image has been archived or removed.

Then it came down and this one went up:

This image has been archived or removed.

Then that one came down and these were finally revealed:

This image has been archived or removed.
This image has been archived or removed.

This image has been archived or removed.

Stickball scores

This image has been archived or removed.

The decaying posters on the northernmost part of the wall are completely gone. Earnest Sewn covered this facade with black paint mid-way through its seven-year tenure at 90 Orchard (it replaced the Tenement Museum’s visitors center back in 2007). In addition, the faded Louis De Silvio posters are also history (Assemblyman who served between 1941 and 1979). With the denim store now shuttered, will the future tenants of this valuable cornershop help preserve what’s left?

But wait.

One neighborhood player indeed intended to preserve these Lower East Side relics. Though, you wouldn’t know it…

This image has been archived or removed.

Kevin Walsh’s Forgotten New York

This image has been archived or removed.

Kevin Walsh’s Forgotten New York

Bummer. Seems the Tenement Museum forgot those intentions after moving the retail hub to 108 Orchard and then to 103. These signs are fading fast. The owner of 90 Orchard, gallerist Mark Miller, had a special glaze painted onto the posters in an effort to save them. Unfortunately, this did not stop the swift decay.

Feel free to ask the museum what they plan on doing next. After all, they were just granted a very generous boatload of money for their new exhibits. 

The posters today:

This image has been archived or removed.
This image has been archived or removed.

Recent Stories

It’s Enough with the Film Crews in Chinatown [OP-ED]

For Chinatown, it’s a perfect storm. At a time when area businesses are reeling from the “Double-Whammy” of closed streets (due to the fire at 70 Mulberry) and tourists avoiding the area fearing Coronavirus, film productions are also taking away curbside parking. More than four blocks’ worth last Friday. Chinatown stores have long suffered a […]

‘Bulletin Broads’ Feminist Boutique Quits Prince Street

Update your bulletin board. The Bulletin Broads are through with Prince Street. The Brooklyn-based store and feminist collective lasted about three years at 27 Prince before its recent shutter. A poster taped to the window bids farewell to the neighborhood and spins the news. “Peace out, Nolita, it’s been real,” it reads. And also, that […]

An Apparent ‘Chen Wong’ Imposter is Taking Orders on Seamless

Looks like an imposter might be in the mix. Concerned readers noticed that Chen Wong, the Chinese restaurant on Madison Street that folded at the end of the year, appears to be taking orders on Seamless. It still states the same address, boasts a robust menu that apparently includes items not on the original, and […]

Rehab Begins for Fire-Ravaged School Building in Chinatown

In the wake of the devastating fire at the old Public School 23 building in Chinatown, the cleanup and rehab is full throttle. City contractors starting assembling scaffolding at the scorched 70 Mulberry Street earlier this week. The web of bars is making its way up the whole structure ahead of imminent debris removal. Meanwhile, […]

‘Bel Fries’ Nears Opening on Ludlow Street

The plywood is deposed, revealing the second fast-fry joint for Hell Square. Indeed, it took eighteen months, and several different murals on its shed, but Bel Fries is pretty much ready to go at 132 Ludlow Street. When we first broke word of its arrival in September 2018, we had been told it was called […]