Ludlow Hotel Unveils New Website; Bookings Start in Springtime
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Photo: Ludlow Hotel website
The Orchard Hell Building has been hogging headlines of late, so let’s look one block eastward…
With exterior pretty much complete, and work now focused on the guts of the joint, the Ludlow Hotel is finally just a few furlongs from the finish line. It’s been a rough race for this thoroughbred, having stalled out for a number of years, and eventually sold to Sean MacPherson and BD Hotels for $25 million (Bowery Hotel).
As of today, the Ludlow Hotel now has an official website. Block lettering on the splash page announces the imminent arrival of “The Ludlow” here on the Lower East Side (isn’t its skyscraping neighbor at 188 called The Ludlow?). Date given for launch (i.e. initial bookings) is the always-ambiguous “spring 2014.”
Once complete, 180 Ludlow will also boast an upscale nightlife option by the Torrisi crew. We learned last fall that MacPherson is teaming up with Mario Carbone and Rich Torrisi for the onsite restaurant-bar. Their parent company – Major Food Group – will develop the concept.
Meanwhile, here’s a sneak peek at the front entrance, which remains shielded behind a sidewalk shed and tarp.