Report: Three-Month Old Rochelle’s on Chrystie Will Soon Close

Posted on: February 7th, 2014 at 6:02 am by
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They left Rochelle out of it, and she wasn’t too happy. Now she might be leaving 19 Stanton Street for good.

Translation – sources tell us that three-month old Rochelle’s whiskey bar (and the basement 205 Club) is having trouble making ends meet, and that closure is likely. We got a hold of 205 Club partner Ruben Rivera for comment, and he vehemently denied the chatter, claiming that the joint is doing great, and “packed every night.”

This particular bar-club combo was controversial from the get-go. Real estate mogul Michael Shah of DelShah Capital, who owns the building, proceeded to open a bar with Matt Levine’s name still on the liquor license (from Cocktail Bodega). The two are still embroiled in legal proceedings. Shah then tasked Brett David and Stephen Yorsz as creative directors. Also involved in the operation is convicted felon Victor Jung (served time for stealing $1.3 million from NBC Universal), though he’s denied to us in the past.

But Rochelle’s doesn’t suffer alone. Bars in Shah’s other properties are purportedly suffering similar financial fate. Just take a look at Sons of Essex, which is apparently on its fifth chef in eight months. That liquor license expires at the end of March, and Shah might have difficulty renewing.

Leave Rochelle Out of It, as it’s officially named, netted a ton of press out of the gate. The media-friendly story went something like this: boy meets girl, boy and girl split, second boy meets girl, second boy splits with girl, both boys start a bar inspired by their trysts.

UPDATE: Mr. Shah made the following statement denying any the rumors through their PR company: “The allegations being made about Leave ROCHELLE Out of It are false and defamatory. Rochelle’s is one of The Line Group’s most successful and esteemed venues.  Rochelle’s will continue to serve the Lower East Side. ”

Have you been there? Thoughts?

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