‘iBoutiques’ Opening Pop-Up Retail Showroom at 77 Delancey Street

Posted on: March 6th, 2014 at 6:12 am by
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Talk about a 180 for 77 Delancey Street. The Grey Lady adjunct, which continues to offer a slate of revolving pop-up tenants, just scored another. With Zulu’s temporary cafe two months in the past, a high-tech shopping experience is on the way. iBoutiques just signed a four-month lease on the space, and already announced its incoming arrival with a few of storefront printouts. It’ll open tomorrow.

In a nutshell, iBoutiques partners with various online-only brands and offers brick-and-mortar retail space in the real world. Through this Lower East Side flagship and other locales across the city, brands can “create a sustainable, meaningful connection with their consumers as well as the ability to manage sales and accounts more efficiently.” It’s touted as an outlet for the little guy/gal without the resources to cover expenses associated with rentals, inventories, or staffing. For customers, it means access to online goods before ordering.

The iBoutiques owner tells us that “Our brand selection focuses on unique, chic and special products with great price point.”

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Products purchased at 77 Delancey – via mobile app – will then be shipped to the buyer. Sorta like Warby Parker.

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