Alexander Hall of Bluebird Opening ‘Rosella Coffee Shop’ at 23 Clinton Street

Posted on: April 21st, 2014 at 5:52 am by

rosella-cafe-clinton-1

Alexander Hall of Milk Bar and Bluebird Coffee Shop fame is a busy guy. Not only is he creating two new Australian-style cafes in Brooklyn called Brunswick (in South Slope and Bed Stuy), the entrepreneur has decided to simultaneously break ground yet again on the Lower East Side. Hall’s latest pursuit is the Rosella Coffee Shop which will soon debut at 23 Clinton Street, previously home to a Tui-na foot masseuse. The mom-and-pop had been out of business since last year, and the space sat with naught but a leasing sign hanging from its awning.

Hall’s poster announcement arrived in store windows at the end of last week. But opening date is still on the horizon. DOB permits were only filed earlier this month.

rosella-cafe-clinton-2

Meanwhile, Rosella Coffee Shop enters a crowded java environment on upper Clinton Street. There are already a plethora of java joints within spitting distance – Pause Cafe, Cocoa Bar, Marm Cafe, Black Cat Coffee, and Atlas Cafe.

The entire retail composition between East Houston and Delancey is quickly changing. Carpetbaggers and bigger money is moving in. Just look at 50-62 Clinton Street, which will soon become a seven-story mixed-use development at the expense of five established businesses.

Recent Stories

‘Ariel’s Bistro’ at Clinton and Houston Calls it Quits

Ariel’s Latin Bistro, which arrived on the Lower East Side nightlife scene in June 2014, is down for the count. The bar-restaurant closed last week with little notice to the neighborhood. And while the decorative lights still gleam within, leasing signs in the windows cancel it out. That Ariel’s shuttered isn’t out of the blue. […]

Chinatown Honors Parkland School Massacre Hero Peter Wang

A vigil was held yesterday afternoon in Kimlau Square to honor Brooklyn-born Peter Wang, who was tragically killed in the Parkland high school shooting last week. The gathering was organized by the United Fujian Association. Wang was a cadet in the U.S. Army’s Junior Reserve Officers’ Training Corps at Marjory Stoneman Douglas High School. When […]

14-Story Hotel Development Reactivated at Vacant Eldridge Street Lot

It’s been two years since we learned about the new hotel planned for 79 Eldridge Street, the long-vacant lot situated south of Grand. Despite the submission of building plans to the city back in March 2016, inactivity has been the trend here. No longer. As of last week, the green-hued perimeter plywood is now constructed […]

Siggy’s Good Food is Closing Down this Weekend

Siggy’s Good Food will end its restaurant business this weekend after thirteen years. The Elizabeth Street outpost – on the block since 2012 – closes for good on Saturday. “Goodbye, NYC, you gave us wings and now it’s time to fly,” reads the official announcement. Siggy’s eponymous owner is apparently off to Charlotte with its […]

7-Story Matzo Factory Condos Top Out on Rivington Street

The Streit’s name hasn’t held court on the Lower East Side since demolition of 148-154 Rivington Street commenced in the summer of 2016. Now, in its place, teaser signage for the upper crust newcomer which just topped out last week. The token signal of apex – an American flag – was planted atop the seven-story […]