Alexander Hall of Bluebird Opening ‘Rosella Coffee Shop’ at 23 Clinton Street

Posted on: April 21st, 2014 at 5:52 am by
This image has been archived or removed.

Alexander Hall of Milk Bar and Bluebird Coffee Shop fame is a busy guy. Not only is he creating two new Australian-style cafes in Brooklyn called Brunswick (in South Slope and Bed Stuy), the entrepreneur has decided to simultaneously break ground yet again on the Lower East Side. Hall’s latest pursuit is the Rosella Coffee Shop which will soon debut at 23 Clinton Street, previously home to a Tui-na foot masseuse. The mom-and-pop had been out of business since last year, and the space sat with naught but a leasing sign hanging from its awning.

Hall’s poster announcement arrived in store windows at the end of last week. But opening date is still on the horizon. DOB permits were only filed earlier this month.

This image has been archived or removed.

Meanwhile, Rosella Coffee Shop enters a crowded java environment on upper Clinton Street. There are already a plethora of java joints within spitting distance – Pause Cafe, Cocoa Bar, Marm Cafe, Black Cat Coffee, and Atlas Cafe.

The entire retail composition between East Houston and Delancey is quickly changing. Carpetbaggers and bigger money is moving in. Just look at 50-62 Clinton Street, which will soon become a seven-story mixed-use development at the expense of five established businesses.

Recent Stories

Bird Watching on the Lower East Side this Weekend

Binoculars at the ready! This weekend, the Urban Park Rangers from the Department of Parks and Recreation are hosting a birding session on the Lower East Side. The Rangers will guide enthusiasts of all levels to the best spots in the neighborhood, and the city at large, to catch fall migratory birds in action. Bring […]

Bank of America Plants itself Beside Destroyed Sunshine Cinema

With a commercial office building rising on the ashes of the Sunshine Cinema, it’s no wonder that a retail bank is moving in next door. Bank of America is planting itself in the long-fallow shop at the southwest corner of East Houston and Eldridge Streets. Work permits on file with the Department of Buildings give […]

Essex Market Shut Down for Private Maker’s Mark Event, Leaving Locals Confused [Updated]

The following guest post was written by Joshua Cohen, a Lower East Side resident and patron of Essex Market. I think the Essex Market, generally speaking, has been a great model for public-private partnerships. But last night, the Market hosted a private event for Maker’s Mark whiskey, where the local community’s interested were certainly not […]

T-Mobile is Closing its Delancey Street Store

Lots of retail turnover on Delancey Street this month. Earlier this week, we broke news of Rainbow’s imminent departure from the thoroughfare after more than a decade in the neighborhood. Today, it’s the loss of another corporate footprint. Though, one with arguably less utility. The eleven-year-old T-Mobile outpost, essentially an advertising expense for the wireless […]

Speed Cameras Installed on Pike Street

As part of the city’s push to capitalize on pedal-heavy motorists, new speed zones and cameras are proliferating. The latest in the neighborhood is outside Rutgers Houses on Pike Street. The camera box installation appeared within the last couple weeks, affixed to a lamppost between Cherry and Madison Streets. As with other locations, when the […]