NYC & Company Spotlights Lower East Side for ‘Neighborhood x Neighborhood’
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Hold onto your hats, and curb that enthusiasm: the Lower East Side is moving ever-further into the mainstream (if it wasn’t already). Riding on the coattails of next month’s first annual Lower East Side History Month, the city (via NYC and Company) has gathered enough points of interest for tourists and Manhattanites alike to feature the area as a Neighborhood x Neighborhood “destination spot.” Banners have been affixed to light posts all over the place, touting this tourism endeavor.
The “must-sees” aren’t too surprising. Note the city all but admits that our problem of having “bars on every corner” as a “nightlife destination”:
- Explore the neighborhood’s cultural heritage at the Lower East Side Tenement Museum or the Museum at Eldridge Street Synagogue. Known for its modern art collection, the New Museum’s contemporary exhibitions attract visitors from around the world.
- Renowned for selling classic Jewish delicacies and specialty foods, Russ & Daughters and Katz’s Delicatessen are neighborhood staples.
- Flavors of Chinatown have found their way into the Lower East Side with several popular New-Asian restaurants, including Pig and Khao, Pok Pok Phat Thai and Yunnan Kitchen.
- With restaurants and bars on nearly every corner, the Lower East Side has emerged into a prime nightlife destination. Neighborhood favorites include Schiller’s Liquor Bar, The Leadbelly and Barramundi (which is closed). To hear what’s happening in the music scene, visitors should head to the Bowery Ballroom or Mercury Lounge.
- The neighborhood is home to several specialized clothing, jewelry and accessory stores, including Maryam Nassir Zadeh, Assembly and Some Odd Rubies. Epaulet and Self Edge are both committed to selling quality men’s clothing.
The irony with this neighborhood profile push is that there aren’t any hidden gem mom-and-pops exhibited; historically the very backs the Lower East Side was built on.
Send in the clowns…