Bill Adler’s ‘WILL Leather Goods’ Opens on Prince Street

Posted on: May 21st, 2014 at 6:07 am by
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SuperTrash was just that. A SuperFail.

This “true it-girl label for independent women” opened a large 2,000 square-foot flagship store at 29 Prince Street back in March of last year. It had been the first stateside outpost for the Dutch fashion brand, yet failed to make ends meet.

In recent months, however, a new retail occupant readied the space for its own headquarters. Meet WILL Leather Goods, screen actor Bill Adler’s lifestyle line for both men and women. Even though the brand was founded in 2007, it didn’t open a flagship until 2012 in Venice, California; this location in Little Italy is its third nationwide.

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For its arrival, 29 Prince Street was completely reimagined, inside and out. The exterior carries a rustic ranch feel, complemented by the shelves of leather sundries (e.g. bags, wallets). Seems out of place, but just enough to maybe get people through the door. We’ll see.

WILL Leather Goods opened last week.

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