DOB Approves Chetrit’s $13M Noho Hotel Conversion; Crunch Bowery Opens in June

Posted on: May 16th, 2014 at 5:04 am by
This image has been archived or removed.

It’s been nearly a year since Crunch announced plans to move its Lafayette gym one block east to the Bowery. Well, 2 Cooper Square, to be precise. We are told that the new two-level facility should be ready sometime in the first week of June. Apparently the OG location will remain open during the transition.

Meanwhile, a new website for the Bowery Crunch is also live, showing floorplans and offering “early bird” specials.

But why did the gym need to relocate in the first place?

Well, blame real estate mogul Joseph Chetrit, who has been planning a $13 million hotel conversion of this conjoined office building since 2012. The actual address is 708 Broadway; Crunch operates on the backside (404 Lafayette). He reportedly bought out the remainder of the lease and will soon begin work. Indeed, the DOB just approved the application on May 6. Let’s have a look at the details.

This image has been archived or removed.

404 Lafayette St., Photo: Google

Plans call for a total of 127,069 square-feet shared between the ten stories at 708 Broadway and eight stories at 404 Lafayette. Part of that larger floor area is possible thanks to a one-floor enlargement of the Broadway-facing building. The new hotel will sport 247 rooms on premise.

Gene Kaufman is listed as the architect of record for the new project.

This new hotel project is now in direct competition with the Bowery Hotel and the glass dildo formally known as the Standard East Village.

Recent Stories

Moving in New York — All the Little, Weird and Crazy Things [SPONSORED]

New York City, often described as the cultural, financial, and media capital of the world, is one of the most densely populated major cities in the USA. This is why moving in New York is a living nightmare for most people. “People generally find moving stressful. But moving in New York City is a whole […]

The City’s Battle to Keep One Artist from Reaching the Allen Bathhouse

One street artist remains a thorn in the Lower East Side of the city. Nadja Rose Madder will not be deterred from her artistic muse – the Allen Street Bathhouse at Delancey. Parks Department claimed the chain-link enclosure installed last week was a “safety mechanism” to protect spillover of art and belongings into traffic. But […]

Ace Hotel Quietly Closes ‘Sister City’ on the Bowery

The Ace Hotel’s boutique brand on the Bowery, Sister City, is closed for good. The lodge (and its rooftop bar) had shuttered at the outset of the pandemic in March 2020, never to return. One need only search online for Sister City to see that Google returns a “permanently closed” status, and the official website […]

Bialystoker Tower Tops out at 30 Stories on East Broadway

One month is an eternity when covering the rising real estate in the neighborhood. In that time since our last follow-up, the tower flanking the Bialystoker Nursing Home finally reached the top. The shadow-casting luxury development at 232 East Broadway reached its thirty-story pinnacle late last week. Token stars-and-stripes affixed to the top. Round Square […]

Patti Smith Rallies with Supporters for Elizabeth Street Garden as City Terminates Lease

The legal and political battle to save Elizabeth Street Garden from redevelopment intensified last week as the city sent the beloved urban oasis in Little Italy a notice terminating its month-to-month lease at the end of October. News of the potential eviction broke over social media in the midst of garden plans to host a […]