DOB Approves Chetrit’s $13M Noho Hotel Conversion; Crunch Bowery Opens in June

Posted on: May 16th, 2014 at 5:04 am by
This image has been archived or removed.

It’s been nearly a year since Crunch announced plans to move its Lafayette gym one block east to the Bowery. Well, 2 Cooper Square, to be precise. We are told that the new two-level facility should be ready sometime in the first week of June. Apparently the OG location will remain open during the transition.

Meanwhile, a new website for the Bowery Crunch is also live, showing floorplans and offering “early bird” specials.

But why did the gym need to relocate in the first place?

Well, blame real estate mogul Joseph Chetrit, who has been planning a $13 million hotel conversion of this conjoined office building since 2012. The actual address is 708 Broadway; Crunch operates on the backside (404 Lafayette). He reportedly bought out the remainder of the lease and will soon begin work. Indeed, the DOB just approved the application on May 6. Let’s have a look at the details.

This image has been archived or removed.

404 Lafayette St., Photo: Google

Plans call for a total of 127,069 square-feet shared between the ten stories at 708 Broadway and eight stories at 404 Lafayette. Part of that larger floor area is possible thanks to a one-floor enlargement of the Broadway-facing building. The new hotel will sport 247 rooms on premise.

Gene Kaufman is listed as the architect of record for the new project.

This new hotel project is now in direct competition with the Bowery Hotel and the glass dildo formally known as the Standard East Village.

Recent Stories

Opposition Mounts Against Public Hotel Garden Revamp on Chrystie Street

The 28-story Public Hotel hopes to reconfigure its garden area along Chrystie Street. Neighbors are not having it. Posters in the immediate vicinity display the opposition to the liquor license modification. Claiming that the new garden format would be an “open air eating and drinking playground for the rich.” According to materials submitted to the […]

Developer to Close Lands End II Parking Lot by Month End for New 700-Foot Towers

Not two months after the Appellate Court overturned community lawsuits stopping the Two Bridges mega-developments, one of said projects is now moving forward. Tenants of the Lands End II housing complex were informed, via letter, that the rear parking lot will close by the end of April to make way for the 700-foot megatowers by […]

An Art Show to Benefit the Educational Alliance

A new art exhibit to support the Educational Alliance and its Manny Cantor Center kicks off this weekend. Drawing inspiration from the recently-deposed Hester Street Fair, “CONTINUE TO BE” is a celebratory show welcoming the warmth and hope of springtime in the city, featuring both new and old work from local photographers who have documented life […]

Clayton’s Corner: Shine a Light on the Dark

Since the outset of the coronavirus pandemic, nights are especially dark on the streets of the Lower East Side. Fewer businesses, less activity, less overall light. In this latest installment of Clayton’s Corner, the neighborhood documentarian shines a light on the darkness.

City Officially Breaks Ground on $1.45B East Side Coastal Resiliency Project

After an initial delay, the contested $1.45 billion East Side Coastal Resiliency Project is set to break ground in the coming days. All against a backdrop of legal filings and vociferous community opposition. “Building a recovery for all of us means fighting climate change and investing in resilient communities,” Mayor de Blasio stated in a […]