Federico Massa Paints Fish Face for Rag & Bone

Posted on: May 13th, 2014 at 6:04 am by

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Rag & Bone hired Federico Massa

Joe Hill’s dimension-defying mural at Rag & Bone is now gone. It’s been replaced. Whitewashed and rebranded over the weekend. His optical illusion at 73 East Houston lasted about three weeks. The high-end boutique instead said go fish, and came up with Italian artist Federico Massa. As such, the new piece is a sea-going affair that results in smiley-face.

The new artwork arrived just as COPE2 began his own spray-painting across the way at the Bowery graffiti wall.

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