Paulaner Brauhaus 2.0 Reopening on the Bowery June 2
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Last Friday, the Paulaner Brauhaus epic-fail pried its kitschy signage from the marquee of 265 Bowery. It was yet another maneuver to help rebrand the flailing brewery, which closed last month for the makeover treatment. One employee recently told us that it looked too much like an Applebee’s to succeed.
Nevertheless, we are told that version 2.0 of Paulaner Brauhaus will reopen to the public on June 2.
The best of the “new features” touted is a “giant Bavarian flag painted on the wall.” Seriously? Yet more concerning is their use of the backyard space for “lounging,” which wasn’t in their original method of operation.
As for the menu, Paulaner hired Daniel Kill, the former executive chef of KG-NY, to create modern-ish Bavarian fare that “encourages communal dining.” Choices include house-made sausage, crispy pork knuckle, and whole roasted heritage breed organic chicken (?).
While these menu changes might be welcomed by some, if the price points aren’t reduced, the same problems will likely persist.