Paulaner Brauhaus Will Reopen on the Bowery and Feel Less Like an Applebee’s
So, it turns out Paulaner Brauhaus will indeed return to the ranks of the living. Upon opening last fall, the ambitious brewery and beer hall struggled to attract the masses and fill tables. It papered the windows in early April with the intention of going for a mulligan. The only true announcement to the public was a sign at 265-267 Bowery reading “coming soon,” and a note on Facebook about “refurbishments.”
Remodeling efforts are now underway to try and change the kitschy mall feel of the establishment, a sentiment candidly echoed by one of the employees onsite yesterday. He admitted that the Paulaner of yore felt too much like an Applebee’s and needed a stylish kick in the pants.
We are told the tentative reopening date is set for Friday, May 30.
What do you think will save this place from failure?