Paulaner Revamp on the Bowery Opens Tomorrow and Boasts New Personnel

Posted on: May 29th, 2014 at 6:03 am by
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Two months after its demise, the epic fail that was Paulaner Brauhaus is finally taking its mulligan. With an all-black exterior and shortened moniker (now just Paulaner), the reinvented German brewery-pub is set to reopen tomorrow (it’s been in press previews), a few days earlier than the initial projection. And it will do so with some new personnel, hopefully without the Applebee’s decor.

Crain’s offers a few more tidbits on Paulaner 2.0, noting that licensed New York owner Rudy Tauscher is no longer part of the project. Apparently he was pushed out sold his equity in the business. Buzzy restaurateurs Wolfgang Ban (Edi & the Wolf) and Markus Tschuschnig were tapped for the revamp. Master Brewer Andreas Heidenreich remains, but chef Michael Gordon was replaced with Daniel Kill.

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It’ll be open for dinner service until after the World Cup, at which point there will be lunch options.

As previously reported, the new Bowery beer hall is the first US location for Paulaner.

Will it survive through its second iteration?

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