‘Publish’ Pop-Up Shop Selling Its Jogger Pants in the Back of Extra Butter on Orchard Street
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Orchard Street newcomer Extra Butter is pimping its backroom space (aka 124 Allen) to the Publish brand for a super-quick pop-up shop. Beginning later today, the LA-based menswear brand will peddle its legacy “Jogger Pants” line of threads.
The kickoff party is tonight, and you have one week to visit. If that’s your style. The pop-up ends May 9.
If unfamiliar with Publish, below is a quick bio ripped from Facebook:
Publish exists to stir your imagination and, in turn, be inspired by you as well. We are part-time clothiers, full-time bridge builders. We aspire to refine daily life by delivering premium, timeless products and ideas that transcend the realms of art and fashion. The collection includes pieces that are utilitarian, yet refined; an orchestrated ensemble of premium outerwear, denim, tees, accessories and cut & sew pieces.