Sweet Chick is Opening at the Old Max Fish Spot on Thursday
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Just as Max Fish prepares the sequel-hangout on Orchard, its old HQ of some twenty-five years is now ready to become a grease pit. Indeed, Sweet Chick is amidst its maiden week at 178 Ludlow Street (though, it was delayed). The controversial Lower East Side outpost opened last night to a crowd of friends and family, but should start serving its fried chicken to the public by Thursday.
There had been a two-week period when twin sidewalk sheds were employed to help install the new facade. That brief residency concluded last week. The facade is just brickwork for now, while the marquee windows are painted with Sweet Chick branding. Loose wiring also indicates that illuminated signage of some sort may also be on the way.
Struggle would be an appropriate word for the experience that the Brooklyn-based Sweet Chick encountered during the initial stages of development. Ever since we broke news of its arrival in the old Max Fish space, there had been issues with obtaining the liquor license and with irking the neighbors above.
Well, they got the SLA permissions; now the tenants will have to deal (with exhaust).