It’s Been Five Years Since Hollister Erased the DKNY Mural from SoHo
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DKNY mural, October 2008
Sunday morning marked the five-year anniversary of Hollister’s controversial erasure of the iconic DKNY mural from the face of SoHo. Just before opening its doors in July 2009, the teeny-bopper mall brand painted the exterior shit-brown, and stamped its California-flag logo.
Five years after the paint job, though, Hollister might not even be long for 600 Broadway. News broke in mid-November that the Abercrombie affiliate is looking to sublet its 42,000 square-foot flagship. They’re on the lease until May 2026. Yet the new tenant, if one ever bites, probably won’t have access to the enormous advertising space the wall affords. A new six-story commercial development is in the works for this spot.