‘Homie’s Wonderland’ Opens Streetwear Boutique on Essex Street
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Half the old Hua Shun sign-making shop is now occupied by a very different tenant. After a two-month build-out period, Homie’s Wonderland is now ready to roll on Essex Street. As expected. The boutique opened this week; shelves and hanging rods are now stocked with product.
To make things more “official,” the brand tapped street artist Haculla to baptize the security gate at 15 Essex. We should probably expect a larger launch party sometime soon…
The Lower East Side flagship of Homie’s Wonderland is a white-box store with just enough square-footage to peddle its urban-style threads. You can pick up all manner of hats, hoodies, tees, and kicks.