Preserve 24 Closes for ‘Remodeling’ with New Ownership on the Way

Posted on: June 30th, 2014 at 5:25 am by
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Preserve 24 certainly went over like a lead balloon. That much is true; this ain’t no Led Zeppelin.

A reader informs us that Preserve 24 closed Friday afternoon with a sign explaining “renovations” afoot. Then the announcement was swapped a day later to indicate that both “remodel” and new ownership are underway. No matter how this news is spun, and even if they do reopen, the ultimate result will likely be the same. Curtains. Seriously, the space is so enormous that it would need to be packed every night to turn profit.

Preserve 24 took years to complete, having finally opened at 177 East Houston in May 2013. In retrospect, it spent more time behind plywood than open to the public. The ambitious concept bar-restaurant at the corner of East Houston was too epic out of the gate that it was destined to fail. Too elaborate; too much square-footage; too kitschy with the fictional explorer’s club story and mission to retrieve glacial ice.

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