The Max Fish Cigarette Makes a Comeback, But Not in the Way You Think

Posted on: July 29th, 2014 at 5:32 am by
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The iconic Max Fish marquee cigarette is most certainly making a comeback, as previously reported. But probably not in the way you think. In the Orchard Street reboot, the illuminated ornament now resides on the wall beside the entrance. With some glittery accompaniment.

Placing the twenty-five-year-old piece indoors makes sense, though. Max Fish owner Ulli Rimkus told us a few months ago that the cigarette would return “in some form,” since it had been badly damaged by the never-ending construction around its old Ludlow Street home.

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Max Fish opens this Saturday, August 2.

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