100 Norfolk Offers ’38 Units and 100 Reasons’ to Cringe

Posted on: August 20th, 2014 at 6:04 am by
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The project site at 100 Norfolk Street now boasts branded plywood wrapping for the eventual mess of construction to debut here shortly. Helmed by Adam America Real Estate and the Horizon Group, the 12-story development now carries the cringeworthy tagline of “38 units 100 reasons” to be here. A new website also just went live, but without much in the way of sales information.

Upon completion, the cantilevered monstrosity at 100 Norfolk will carry 44,000 square-feet, split between studio, one-, two- and three-bedroom units. There will also be amenities including private and public terraces, bike room, fitness center, and auxiliary storage facilities.  It’s essentially the prelude to Essex Crossing across the Delancey, but probably won’t bow in winter 2015 as previously announced.

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And here is a bonus mockups of the interior:

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Photo: The Horizon Group

You’ll recall that the Lower East Side property changed hands in 2012 for $8.8 million. 100 Norfolk previously housed the refrigeration units and offices of Ratner’s.

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