Rumor: Sutra’s Ariel Palitz Involved in Mars Bar Reboot

Posted on: August 25th, 2014 at 6:09 am by

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Mars Bar, circa 2008

The rumor du jour is pretty juicy.

Last week, we learned that Sutra Lounge owner Ariel Palitz is currently “in development” of another East Village endeavor. Details remain elusive at this juncture, other than how it’s “radically different” from her soon-to-close club. But the @NYnightlife gossip mill reports that Palitz is allegedly involved in the Mars Bar reboot coming to East First Street.

So far, we haven’t seen any info to substantiate the claim. However, If the rumor is proven true, the conflict of interest by voting on the applicant would be quite troublesome.

Based on the current specs, onetime Mars Bar faithful should look elsewhere. It’ll look nothing like the original. Plans for version 2.0 (which will allegedly keep its iconic name) call for a Juice Press-type operation on the ground level for dayside clientele and the basement for the rowdiness. Though there will be drinking upstairs during the night. Community Board 3 approved the full liquor license back in May.

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Construction underway inside the Mars Bar reboot

Original owner Hank Penza is partnered with a new super-trio – Alain Palinsky (Juice Press), Chris Reda (The Griffin), and Robert Montwaid (Pink Elephant).

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