Basement Club ‘151’ on Rivington Street Will Remain Intact Under Death & Co. Ownership

Posted on: September 4th, 2014 at 6:01 am by
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The eponymous, sub-level club at 151 Rivington Street will continue as is, but under new ownership.

As reported, Death & Co. principals Alex Day and David Kaplan acquired the assets earlier this year. But apparently there was never any plan to replace 151. It would be a revamp.

Indeed, Day told Eater last week, “We talked to [designer Daniel Schillberg] about maintaining the identity of a dive bar, I hate saying that. You can’t create a dive bar…but he took the idea and ran with it. It has the feeling of grandpa’s basement bar.” There is a small food menu by Corwin Kave alongside the update cocktail offering. Bites include Lower East Side standbys like pickles, pastrami bialys, and caramel popcorn.

Also on board at the revamped 151 are Cedd Moses and Eric Needleman from LA’s Honeycut.

The new 151 is basement bar number two for Day and Kaplan on Rivington Street. They’re also behind Nitecap at Schapiro’s near Essex Street.

Seemingly in attempt to gain approval from the street, new mural signage was painted at the top of the stairwell. Note the “since 2002.”

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