‘FEIT Direct’ Footwear Brand Opening Flagship Store on the Bowery

Posted on: September 22nd, 2014 at 6:00 am by
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Corporate conglomerates have finally colonized the easternmost fringe of Prince Street. Where just a few years ago turnover here at the corner of Bowery was quite high, stability seems ripe. Anne et Valentin, Sandro, Helmut Lang, and Maje all maintain a presence on the block.

The FEIT Direct footwear brand is now joining the fray at 2 Prince, which previously hosted the Miss Hoe boutique until this past June. Contractors have been readying the space for the last couple weeks, and the teaser window signage arrived over the weekend. Based in Sydney, Australia, FEIT specializes in handmade footwear for both men and women. This particular Lower East Side store is the flagship stateside location, and should be open sometime next month.

To give you an idea of the pricing on the product sold, the cheapest pair of shoes is still well north of $400. Funny, since the Bowery Mission directly across the street.

So much for the locals shopping here.

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