New Salon-Cafe Called ‘FRED.’ is Opening at 192 Orchard Street

Posted on: September 18th, 2014 at 6:11 am by
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A fifth hair salon is currently gearing up to open on Orchard Street between East Houston and Delancey Streets. Indeed, the former Naked Eye Optical headquarters at number 192 underwent a transformation during the last couple months, and ultimately resulted in an upscale hair joint called “FRED.”

FRED. NYC is the eponymous brainchild of stylist Fred Connors, who launched the original outpost in Halifax, Canada ten years ago. The concept is seemingly simple, as described in their mission statement – “FRED. is an affordable luxury destination that offers customers an exceptional beauty, food and art experience.” Yep, it’s a cafe-cum-chop shop. No word on exact opening date, but must be soon. The windows carry branded leafing and boxes are unpacked daily.

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With the addition of FRED on the block, its immediate competition would be Pimps & Pinups, Salon Orchard, Massimo Salon, Misin Shin, and Fox & Jane.

Naked Eye Optical held court on the Lower East Side for over a decade before its closure last October. You better believe the salon is paying a pretty penny.

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