Serge Hoyda Successful in Evicting Preserve 24; Per Se Vet Dropped from Lawsuit

Posted on: September 19th, 2014 at 5:49 am by
This image has been archived or removed.

Last Friday, epic failure Preserve 24 (aka Aegis Holding Houston LLC) was officially evicted from 177 East Houston by court order. It has been closed and dormant since late June, and will not reopen under new management as one sign proclaims. The papers served by landlord Serge Hoyda are now taped to the front door. This latest action is essentially the culmination of many months of behind-the-scenes legal proceedings.

When Serge Hoyda initially filed the lawsuit in August, Anthony Rudolf was listed alongside Aegis as one of the defendants. The landlord alleged that the Per Se veteran (former general manager) had purchased the beleaguered Preserve 24 assets after its demise on June 27, and was planning to renovate the space.

That was apparently a misunderstanding. Hoyda discontinued his action against Rudolf two weeks ago (September 5), at which point the latter had given a deposition. In perusing this affidavit, we learn a great deal about the final hours of Preserve 24. Apparently he was hired as consultant by Auriga Capital Management to advise on the situation and help with the cleanup process. “From seeing the Preserve 24 space in detail on June 27-30, I became interested in potentially opening a business there,” he is recorded as saying. “I believed I had developed goodwill with Aegis from the cleanup. My hope in contacting the landlord by email was to leverage that goodwill and open up discussions with the landlord about terms on which I could bring a new business to the Preserve 24 space.”

No further discussions on the matter have transpired since mid-August, and Rudolf claims no ownership or interest in Aegis or any potential suitors.

This image has been archived or removed.

So, here we go, an enormous space for another epic failure. As one commenter pointed out recently, a new trend is seemingly afoot on the Lower East Side:

Greedy landlords doing everything possible to boot a failing tenant (or someone interested in buying the failing tenant’s assets) so that he, the landlord whom has already been gifted with a huge capital improvement to their building can they collect “key money” from a new tenant of the landlord’s choosing. Note that most time the new tenant will be another failure because the landlord is more interested in the amount of key money to be paid than the reliability of the new tenant. It’s a vicious circle mostly the fault of the greedy landlord.

Recent Stories

Tough Slog for ABC No Rio and its Passive House on Rivington Street

The redevelopment of ABC No Rio into an environmentally friendly passive house is again dogged by delays. In an appeal for donations on Giving Tuesday this month, ABC No Rio director Steve Englander provided an update on status of the new development. Another setback; this time it’s the necessary redesign of the foundation and plans […]

International Center of Photography Readies January Reopening at Essex Crossing with Ginormous Photo Display

Another big-box occupant at Essex Crossing goes live in just a few weeks. In January 2020, the International Center of Photography will unveil its “new, fully integrated” facility at 242 Broome Street. A ginormous, three-story photograph is currently hanging in the windows facing Essex Street as teaser ahead of launch. Shot by school alum Rochelle Brock, […]

Services Now Offered to Chinatown Seniors at Confucius Plaza

A new retirement community program is headed to Confucius Plaza on the Bowery. Earlier this week, Councilwoman Margaret Chin joined Confucius Plaza Management, Hamilton-Madison House staff, and local seniors at the 44-year-old complex to unveil the new Naturally Occurring Retirement Community (NORC) entity. The facility is aptly named The Joy Peace Center, and offers social […]

At 60% Occupancy, 196 Orchard Taps LES Gallerist for Revolving Lobby Art

The synergy between high-end condos and galleries is on full display at Ben Shaoul’s Lower East Side condoplex. It is here, in the lobby of 196 Orchard Street, that local gallerist Lesley Heller has been tapped to curate a revolving placement of art. The residency began this week. Heller – who runs her eponymous showroom […]

Sunshine Cinema Office Development Hit with Stop-Work Order over Excavation

The city halted construction on the commercial office development set to replace the former Sunshine Cinema. Just before the Thanksgiving holiday, Department of Buildings deployed inspectors to the project site and subsequently issued a full stop-work order due to excavation activities. Public records show that “foundation work with excavators” caused “structural cracks” in both the […]