Katz’s Deli Accepts Neon ‘Google App’ Ad in Its Windows
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The front windows of Katz’s Deli are iconic, crammed with salamis, archival photos, merchandise, and old-school neon. Now Google has muscled its greasy fingers into the display case.
As part of its “Ask the Google App” campaign,
Cyberdyne Systems the search engine behemoth created a neon sign specifically for Katz’s. It reads, “Okay Google, what is Katz’s Deli’s slogan?”
(Answer: Send a salami to your boy in the army)
This placement certainly takes the cake (nay, pastrami) with regard to integrated hyperlocal marketing. And it’s a little less controversial than the Google ad banner that obscured Yaffa Cafe’s awesome mural on St. Mark’s Place. Not that it matters anyway, since the 31-year-old favorite sadly closed for business this week.