Lululemon Founder’s Wife Opening ‘Kit & Ace’ Boutique on Elizabeth Street

Posted on: November 5th, 2014 at 6:08 am by
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Kit & Ace is a fledgling fashion enterprise that specializes in “technical luxury” products. To the layperson, that means functional clothing at a premium price. The business was co-founded earlier this year by Shannon Wilson – wife of billionaire Lululemon owner Chip – and her son JJ.

With that kind of platinum pedigree, expansion to all corners of the planet was inevitable. And the process is beginning. Until now, the only store existed on home turf in Vancouver. Not anymore. The New York flagship is set to debut at 255 Elizabeth Street on November 27. Five other locations are planned in the near future, including Toronto and San Francisco. So far the storefront is sheathed in butcher paper with the printing slogan – “Integrity is not morality. A gangster can have integrity if he does what he says he will do.”

Kit & Ace will carry its “technical cashmere” brand. According to a report in the Vancouver Sun last spring, all outposts of the brand will include “the original’s 2.4-metre-by-2.4-metre table for client powwows and catered dinners.” Tailoring and in-house design services will also be offered.

Trademarked Qemir (which rhymes with “come here”), the Italy-milled material is employed in Kit and Ace’s launch line of $64 to $84 T-shirts.

255 Elizabeth Street previously housed Lower East Side expat Dolce Vita. The boutique was chased from Ludlow Street and 2012, and settled here.

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