Nearly Dead on the Vine, Rouge Wine Bar Promises to Reopen on Rivington Street

Posted on: November 14th, 2014 at 10:06 am by
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Despite a 5-day notice of lease termination from the landlord last April, and the fact that it’s been closed forever, Rouge Wine Bar still threatens to reopen at 94 Rivington Street. Each week passes with the promise (from ownership) of an opening the following week.

This half-assed attempt at a watering hole, which looks more like a furniture store than anything else, is one of the most epic fails on the Lower East Side to date. It was only really operational for a couple days at the beginning of 2014, and did so without the proper wine and beer license from the State Liquor Authority. For that, a denial followed thereafter.

Anyway. Fast forward to current. A desperate sign has been hanging in the window for many moons, alerting would-be customers to the fact that the SLA is still working on approving the wine and beer. Well, the state finally approved, and an employee onsite claims that Rouge will open sometime next week.

The real question, though, is whether anybody actually cares about this place, and/or whether it will actually succeed given the circumstances.

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