Petee’s Pie Company Opening a Bakery Inside the Old Rocket Joe’s Space on Delancey

Posted on: November 17th, 2014 at 5:00 am by
This image has been archived or removed.

For 61 Delancey Street, it’s now pie of a different sort.

Two decades of Rocket Joe’s dominance at this address came crashing down five months ago when the hole-in-the-wall pizzeria served its last slice. The store remained shuttered behind the security gate painted by “Wish,” a dormant retail unit that awaited new suitors. We saw numerous listings for the 400 square-foot spot, all in the neighborhood of $6,000. Well, a new business just stepped to the plate.

Behold, Petee’s Pie Company, which just planted its flag (i.e. awning) onto the storefront. The bakery – conceived by Virginian Petra “Petee” Paredez – “makes damn fine pie for damn fine people.” Flavors include Cherry Crumb, Cranberry Apple, Sweet Potato, and Maple Walnut. Pies measure nine inches across, and are baked from scratch with fresh ingredients from New York State.

This image has been archived or removed.

Petee’s pedigree is pie. Her parents own and operate the acclaimed Mom’s Apple Pie Company in Leesburg, Virginia. According to the company website, she spent her youth in the bakery, “pulling all-nighters before Thanksgiving, learning the tricks of the trade (production from her pop, marketing from her mom), and piloting new recipes using produce grown on the family farm.” Before starting the business, Petee taught special-needs children in NYC public schools.

Timetable for launch is still TBD, but the goal is to open Petee’s Pie Company by Thanksgiving.

RIP Rocket Joe’s neon sign.

This image has been archived or removed.

Rocket Joe’s has one of the cooler neons

Recent Stories

Pickle Guys to Close Next Week, Hope to Reopen in May

Some sour news indeed for Lower East Siders: The Pickle Guys are going on hiatus. Indefinitely. The brine stalwarts of Grand Street announced the closure due to the COVID-19 pandemic, which also coincides with the Jewish holiday of Passover. The pickle peeps hope to return at the beginning of May. The store will remain open […]

Straphanger at East Broadway Station Chases Down Mugger to Retrieve his Wallet

Criminals are still out there, in spite of the COVID-19 lockdown. Especially in the largely empty subway stations. East Broadway station again lives up to its dangerous reputation with a mugging there last week. According to police, a man entered the station at Rutgers Street and East Broadway at 8:45pm on March 24 to purchase […]

These Lower East Side Bars and Restaurants are Crowdfunding for their Staff [Updating]

Definitely one of the hardest hit, New York City’s nightlife scene is suffering due to the COVID-19 shutdown. So much so, that businesses are trying everting to stay afloat. Some are successful, like Forgtmenot on Division Street, which morphed into a full-fledged grocery (“The General Store”). Under the banner of staff relief, bars and restaurants […]

Adam Schlesinger, Fountains of Wayne Cofounder, Dies of Coronavirus Complications

Adam Schlesinger – whose infectious melodies with Fountains of Wayne, as well as That Thing You Do! endeared himself to a generation – died yesterday morning from complications due to coronavirus. The Emmy Award-winning songwriter was 52. His condition the day before yesterday was reported by his attorney of 25 years as “very sick and heavily […]

Daily Clap: Cheering for COVID-19 First Responders

Since last week, city dwellers confined at home have been applauding first responders in the fight against COVID-19. Each evening at 7:00pm, a citywide round of applause commences. Windows open, balconies fill, and hands emerge. Clapping – or banging pots and pans – for the tireless, selfless work of first responders on the front lines […]