Preserve 24 Space on East Houston Might Take ‘One for the Frog’

Posted on: November 26th, 2014 at 6:10 am by
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Remnants of Preserve 24 still grace the premises of 177 East Houston nearly six months after its epic failure. The ambitious, albeit cockamamie concept – bringing to life a fictional explorer’s club story and its mission to retrieve glacial ice – had immediate trouble attracting the masses to fill the expansive two floors.

No surprise there.

Landlord Serge Hoyda ultimately evicted the operation in late August, and was awarded a final judgement of possession in the amount of $726,761.67. During those proceedings, we learned that former Per Se general manager Anthony Rudolf had initially considered opening something here. Those plans fell through during the spat of legal action, though.

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Now Another nightlife venture will attempt success where its predecessor couldn’t. A notice to the community shows that an entity tentatively entitled “One for the Frog” is gunning for the enormous corner space. The applicant will appear before Community Board 3 in two weeks to secure advisory approval for a full liquor license.

Not much else is known at the moment, but we’ll keep you posted.

“One for the Frog” appears to be English slang for “one more drink for the road.” So, should we expect a pub of sorts?

 

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