Tictail E-Commerce Startup Opening Holiday Pop-Up in the Former Earnest Sewn on Orchard Street

Posted on: November 17th, 2014 at 6:03 am by
This image has been archived or removed.

Earnest Sewn shuttered its overpriced denim boutique at 90 Orchard Street nearly one year ago. The historically attractive cornershop – owned by Lower East Side mainstay Mark Miller – has been vacant ever since. From what we could gather, the site essentially became a workshop in those ensuing months, peppered with various tools and other construction equipment. We also heard that a number of commercial hopefuls, from retail to restaurant – were interested in planting a flag here. None of that happened. Instead, we now have a holiday pop-up experience…

Tictail – a Stockholm-based tech startup that specializes in e-commerce solutions for websites – is the mystery tenant. In an effort to boost brand awareness, co-founder and CEO Carl Waldekranz decided to open a brick-and-mortar location here at the corner of Orchard and Broome. Its presence in real life is a first for the company, and an opportunity to sell 200 of the 60,000+ brands currently available across Tictail platforms.

Tictail is not a new concept. Much like Big Cartel and others, the company targets medium sized brands that want to launch an online store without building their own.

The Tictail boutique launches at 90 Orchard with a kickoff party tonight, and will remain open indefinitely through the holiday season.

Recent Stories

New Condos Teased at 15-Story ‘One Essex Crossing’

Each month brings more significant updates for Essex Crossing. On the heels of the International Center of Photography launching its new flagship, the billion-dollar Lower East Side development this week rolled out more info about the CetraRuddy-designed condo tower at 202 Broome Street (aka Site 3). Dubbed One Essex Crossing, the fifteen-story newcomer features 83 […]

Broome Street Gets an Exclusive Nightclub by Omar Hernandez

Where Happy Ending once tormented this Broome Street block, and Better Days was anything but, something uber-upscale is now replacement. Perhaps even too upscale for its own good. By now you’ve probably seen the well-placed hype pieces about the newest nightclub at 302 Broome Street, led by nightlife impresario Omar Hernandez. He converted the space […]

Ten Injured, Including Firefighters, in Massive Mulberry Street Blaze Last Night [Updated]

The three-alarm blaze that engulfed 70 Mulberry Street last night spread quickly, destroying the upper levels of the historic Public School 23. The fire started shortly after 8:45pm on the fourth floor. Firefighters from Ladder 20 and police from the 5th Precinct were the first responders. More than two hundred fire personnel ultimately arrived to […]

3-Alarm Fire Engulfs PS 23 Building on Mulberry Street

Shortly before 9pm this evening, a three-alarm fire was sparked at 70 Mulberry Street (at Bayard). Within minutes, the historic building – erected in the nineteen century as Public School 23 – was in flames. More than one hundred firefighters were called to the scene to battle the blaze which is apparently confined to the […]

The Year of the Rat Scurries In

It’s the Year of the Rat! This week marks the 21st year of New York City’s Lunar New Year celebration, and no doubt the organizers are scurrying around in preparation for a veritable smorgasbord of festivities. As in years past, the festivities will kick off with the explosive Firecracker Ceremony Saturday morning at 11:00am (January 25) […]