That Time Lou Reed Almost Convinced You to Buy a Honda Scooter [VIDEO]

Posted on: November 7th, 2014 at 9:35 am by
This image has been archived or removed.

It was 1985, and Lou Reed was no longer walking on the wild side. The rock forebear lent his most popular solo cut and likeness to Honda to plug their scooter line. This one-minute commercial was the result, filmed on the streets of New York City.

Set to the rise-and-fall bass hook, we see blurry, quick cuts of eighties grime, most notably the squeegee men. And, of course, plenty of focus on the “walk/don’t walk” crossing signals of yore.

However, the product itself doesn’t make an entrance until the final scene outside the Bottom Line on West Fourth Street. That’s when Reed quips, “Hey, don’t settle for walking.”

This Honda commercial was apparently the tipping point to success for Wieden + Kennedy, a Portland-based advertising company. Historians agree that it had a sizable impact on the industry, but it didn’t really help sell enough scooters.

Recent Stories

Shear Luck: FRED Salon Finds Refuge in the East Village

Another retail victim to report on upper Orchard Street. The FRED.nyc hair salon is now gone. According to signage on the shuttered security gate at 192 Orchard, the five-year-old business recently relocated to the East Village. The move to 40 East Third Street was a long time coming for eponymous owner Fred Connors, who braved […]

Grand Street Guild Files Plans for 15-Story Affordable Housing Tower

New towers are coming to Broome Street on the Lower East Side. Now we have sight of the first newcomer. Back in January of 2018, the Grand Street Guild nonprofit officially announced the imminent construction of two, as-of-right 15-story apartments on its property, plus a parking garage. All 400 of the proposed units are earmarked […]

TongKatsu Replaced by ‘Otaku Katsu’ on Rivington Street

Over on Rivington Street, TongKatsu becomes… …Otaku Katsu. Ben Tong, owner of the former, reportedly reassigned the lease after its shutter to husband-wife team Chef Dimitri Voutsinas and Christine Argao-Voutsinas. Otaku Katsu occupies the same below-grade space at 137 Rivington, and offers a variety of katsu and Japanese sando bentos, in addition to fresh made […]

DOT ‘Street Seat’ Goes Live Outside Dudley’s on Orchard Street

Just in time for the forthcoming return of Dudley’s, Orchard Street now boasts a new row of public seating. Beside another recently installed bike corral. And it’s all part of the city’s Street Seat program. More than a half-dozen tables and chairs are stationed between the corner of Broome down to Cafe Katja. As previously […]

Crowbar-Wielding Attacker Smashes Windows of Roni-Sue’s Chocolates on Forsyth Street [VIDEO]

Earlier this week, we reported on the dangerous conditions plaguing Forsyth Street amidst the city’s work on the subway system. The MTA is currently swapping out the ventilation plant fifteen feet beneath the roadbed along the eastern perimeter of Sara D. Roosevelt Park. Originally built in 1962, this section of the subway was identified as […]