Birchbox is Opening Men’s Pop-Up on the Bowery Tonight

Posted on: December 5th, 2014 at 5:30 am by
This image has been archived or removed.

Brown window dressing had been in place ever since Tokyobike ditched 1 Prince Street earlier this fall. That wasn’t a surprise, as the upscale bicycle brand was only in it for the short run. Just a couple months of dormancy, and now the cornershop on the Bowery (owned by Bari Restaurant Equipment) is ready for retail again.

The latest entrant at 1 Prince, like Tokyobike, is of the pop-up variety and will last roughly one month. Popular beauty subscription service Birchbox is opening a temporary outpost here for its men’s division. Official launch is tonight at 5pm with the requisite kickoff party; it’ll stay open through December 28.

Birchbox was founded by Harvard Business School graduates Katia Beauchamp and Hayley Barna in 2010. The service sends subscribers a monthly box of four or five samples of beauty samples.

Recent Stories

New Condos Teased at 15-Story ‘One Essex Crossing’

Each month brings more significant updates for Essex Crossing. On the heels of the International Center of Photography launching its new flagship, the billion-dollar Lower East Side development this week rolled out more info about the CetraRuddy-designed condo tower at 202 Broome Street (aka Site 3). Dubbed One Essex Crossing, the fifteen-story newcomer features 83 […]

Broome Street Gets an Exclusive Nightclub by Omar Hernandez

Where Happy Ending once tormented this Broome Street block, and Better Days was anything but, something uber-upscale is now replacement. Perhaps even too upscale for its own good. By now you’ve probably seen the well-placed hype pieces about the newest nightclub at 302 Broome Street, led by nightlife impresario Omar Hernandez. He converted the space […]

Ten Injured, Including Firefighters, in Massive Mulberry Street Blaze Last Night [Updated]

The three-alarm blaze that engulfed 70 Mulberry Street last night spread quickly, destroying the upper levels of the historic Public School 23. The fire started shortly after 8:45pm on the fourth floor. Firefighters from Ladder 20 and police from the 5th Precinct were the first responders. More than two hundred fire personnel ultimately arrived to […]

3-Alarm Fire Engulfs PS 23 Building on Mulberry Street

Shortly before 9pm this evening, a three-alarm fire was sparked at 70 Mulberry Street (at Bayard). Within minutes, the historic building – erected in the nineteen century as Public School 23 – was in flames. More than one hundred firefighters were called to the scene to battle the blaze which is apparently confined to the […]

The Year of the Rat Scurries In

It’s the Year of the Rat! This week marks the 21st year of New York City’s Lunar New Year celebration, and no doubt the organizers are scurrying around in preparation for a veritable smorgasbord of festivities. As in years past, the festivities will kick off with the explosive Firecracker Ceremony Saturday morning at 11:00am (January 25) […]