Blue Moon Hotel on Orchard Street Raises Asking Price Again, This Time to $21M

Posted on: December 15th, 2014 at 5:03 am by
This image has been archived or removed.

The Blue Moon Hotel is a lesson in real estate pricing. Know the value of the property before asking for the farm. In this case, the boutique hotel at 100 Orchard Street has been on the chopping block countless times in the last decade (the first listing was in 2005 for $20 million) for a wide range of prices. So often, in fact, that the 22-room lodge itself is now something of a punchline within industry circles.

Nevertheless, the Blue Moon Hotel increased its ask to $21 million. That’s a $2 million increase. It’s worth noting here, however, that the property was appraised three years ago at half the amount sought. And now they’ve just tapped the services of the Massey Knakal brokerage on an exclusive basis to peddle the real estate. Indeed, the listing for 100 Orchard appeared a few days ago and carries a different dialect of broker babble from previous sales attempts.

Located on the west side of Orchard Street between Delancey and Broome Streets, the property offers an outstanding location in one of the trendiest emerging neighborhoods in Manhattan and home to some of the most exciting hotel projects in the City. The property was developed into a hotel in 2005, featuring 22 oversized guest rooms ranging from 320 SF to 750 SF. Additionally, the property offers a fully fiished, and virtually unused, commercial kitchen. Since the Hotel’s opening, it has garnered tremendous media attention for a property of its size, a sampling of which can be viewed here:; International Herald Tribune; and the New York Times.

The lobby and basement levels offer approximately 2,800 SF of ground level and basement level space that create a potentially lucrative retail application. The property presents a significant value add opportunity through a wide range of strategies including the incorporation of retail, creation of additional rooms through subdivision, enhanced sales and revenue management, and/or a possible conversion to residential apartments.

This image has been archived or removed.

Meanwhile, the Blue Moon Hotel is trying everything in the arsenal to more effectively gain awareness. Almost laughably so. Grandiose clipart claims, seemingly printed on a 1987 inkjet, are placed in the windows to attract more visitors. For instance, “The Hotel for the arts” or “The Jewel of the Lower East Side.”

Here’s a quick reminding of asking prices for the Blue Moon Hotel by year…

August 2014: $19 million
August 2013: $19 million
September 2012: $16.5 million
May 2012: $19.5 million
July 2011: $29 million
September 2009: $35 million
May 2005: $20 million

Recent Stories

Clayton’s Corner: One More for the Door [PHOTOS]

Lower East Side documentarian Clayton Patterson returns with his eponymous photo essay series, Clayton’s Corner. Patterson has documented thousands of locals posing at his front door on Essex Street over the last three decades. This unassuming neighborhood portal is legendary amongst locals, even though you probably haven’t heard of it. Hakki Akdeniz. Known professionally as Famous […]

Lower East Side Partnership is Leaving Orchard Street for Essex Crossing

The Lower East Side Partnership is packing up and on the move. Headed toward the greener pastures of Essex Crossing. And now, the space it called home for the last decade-plus is again available. A leasing sign is currently pasted in the window of 54 Orchard Street. The local business improvement district signed a ten-year […]

Bowery Building Razed for New Office Development

The old Bowery tenement that previously housed a restaurant supply company is coming down. In its place, a new five-story office building. Passing by 216 Bowery this week, we spotted half the structure eliminated behind a Black death shroud. Approved permits on file with Department of Buildings indicate that the stout brick tenement at 216 […]

Burned-out Bulbs on the Williamsburg Bridge for Months

Lights are burning a bit dimmer over on the Williamsburg Bridge. Readers point out that numerous bulbs lining the Manhattan side of the span are dark. And have been for months. Presumably the necessary approvals must snake through the bureaucracy before the necklace lighting is fully restored. So, it might be awhile yet. Department of […]

Report: Protected Bike Lanes Underway for Alphabet City

Protected bike lanes may be on the way to Alphabet City. With the East Side Coastal Resiliency Project on the near horizon, the Department of Transportation is attempting to make good on its recent promise to cyclists, by improving city bike infrastructure surrounding the project. “DOT, in consultation with Council members and other local stakeholders, […]