Joie de Vivre is the 22-Story Hotel Currently Rising at 50 Bowery

Posted on: January 23rd, 2015 at 5:00 am by

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50 Bowery vacancy, April 2014

Progress is slow at Peter Poon’s monstrous new Lower East Side hotel development. Indeed, 50 Bowery remains a block-long crater, making slow strides to its eventual calling as a 22-story tower. Excavation and foundation work is clearly the order of business these days. Yet until now, a proper identity was never ascertained; only a working name of Hotel Bowery.

The cat is out of the bag, though. That pit in the ground will eventually spawn a Joie de Vivre hotel. This is the first New York representation for the boutique brand, which resides in the stable of properties owned by Commune Hotels & Resorts. Expect a debut in 2016.

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This has been a hotly-contested site for the last year, pitting developers against preservationists who believed the historic colonial-era Bull’s Head Tavern was beneath 50-52 Bowery. Contractors also uncovered a cache of artifacts – bottles, plates, and oyster shells – that date back over 150 years. Historians did debate whether the colonial-era tavern that George Washington frequented existed on this spot, but it remains a moot point. Ultimately, owner Alex Chu and Peter Poon Architects were not inhibited from depositing the now 229-room Joie de Vivre hotel. No intervention from the Landmarks Preservation Commission.

And in a show of authentrification, the hotel “will incorporate historic elements into a contemporary design.”

With the description of the Joie de Vivre comes a new neighborhood designation. East Tribeca? Really? How about Chinatown.

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