La Contenta Opening in the Old Saro Bistro Space Next Month
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While residents grapple with the terrors of living under the thumb of Samy Mahfar, a new restaurant is opening in the commercial space of 102 Norfolk Street. As previously reported, a 14-seat Mexican joint called La Contenta Cocina de Barrio has taken the reins from Saro Bistro, which closed in April 2014 after a solid three-year run. The successor plans to launch in two weeks.
Chef-owner Luis Arce Mota purchased the assets from Saro principal Eran Elhalal last summer. Build-out really didn’t pick up, though, until the last couple months. Seems like there wasn’t a total overhaul, given that February is the debut date currently being messaged.
A glut of press materials announces La Contenta thusly:
La Contenta is the heartfelt project of two Mexican-born partners, in which their considerable New York experience will shape their tribute to Mexican culinary and mixological customs. Chef-owner Luis Arce Mota is from Mazatlan; his traditional-based menu will be influence by his Cordon Bleu and CIA training. Head bartender-partner Alex Valencia is from Jalisco, the world center of Agave; he will serve a robust range of agave spirits, according to age-old customs, and in on-trend cocktails.
To boil down the bullshit – two dudes are opening a traditional Mexican joint and will serve a range of agave. Point taken. You can scope the full menu below. It’s worth noting the cocktail called “Essex Crossing” named after the project of same about to drop across Delancey Street.
What doesn’t bode well for La Contenta, however, is the early reliance on Kickstarter to help fund the restaurant. Owners seek $10,000 because “any restaurant endeavor, especially in New York City, is inherently risky.”