La Contenta Opening in the Old Saro Bistro Space Next Month

Posted on: January 23rd, 2015 at 5:10 am by
This image has been archived or removed.

While residents grapple with the terrors of living under the thumb of Samy Mahfar, a new restaurant is opening in the commercial space of 102 Norfolk Street. As previously reported, a 14-seat Mexican joint called La Contenta Cocina de Barrio has taken the reins from Saro Bistro, which closed in April 2014 after a solid three-year run. The successor plans to launch in two weeks.

Chef-owner Luis Arce Mota purchased the assets from Saro principal Eran Elhalal last summer. Build-out really didn’t pick up, though, until the last couple months. Seems like there wasn’t a total overhaul, given that February is the debut date currently being messaged.

A glut of press materials announces La Contenta thusly:

La Contenta is the heartfelt project of two Mexican-born partners, in which their considerable New York experience will shape their tribute to Mexican culinary and mixological customs. Chef-owner Luis Arce Mota is from Mazatlan; his traditional-based menu will be influence by his Cordon Bleu and CIA training. Head bartender-partner Alex Valencia is from Jalisco, the world center of Agave; he will serve a robust range of agave spirits, according to age-old customs, and in on-trend cocktails.

To boil down the bullshit – two dudes are opening a traditional Mexican joint and will serve a range of agave. Point taken. You can scope the full menu below. It’s worth noting the cocktail called “Essex Crossing” named after the project of same about to drop across Delancey Street.

What doesn’t bode well for La Contenta, however, is the early reliance on Kickstarter to help fund the restaurant. Owners seek $10,000 because “any restaurant endeavor, especially in New York City, is inherently risky.”

La Contenta Winter Menu

Recent Stories

Grave Marker Fund for Homeless Man Beaten to Death on the Bowery Last Year

It’s been exactly one year since the city was rocked by the fatal bludgeoning of homeless men on the Bowery while they slept. Of the five beaten by 24-year-old attacker Randy Santos, four ultimately died – Chuen Kwok, Anthony Manson, Florencio Moran, and Nazario Vasquez-Villegas. In the days that followed the murders, elected officials and nonprofits held […]

Fridays Under $40: Scared with a Sandwich

In our Friday column, “Fridays Under $40,” Boogie writer Sara Graham again hits the streets to find cheap eats and affordable things to do during these weird times. In this edition, we’re staying inside for under $40. After I returned from a trip to Delaware to see my parents for the first time in almost […]

And then There’s this Apartment with a Tub in the Kitchen

The standard pre-war tenement layout included a bathtub in the kitchen. It made sense, as this was the central location of plumbing. The phenomenon began with the advent of plumbing in city tenements between 1901 and 1905. With bathhouses no longer necessary to wash up, the kitchen became central. The tub here made sense given […]

International Center of Photography to Reopen Next Week

The International Center of Photography is reopening in one week. Sidelined for more than six months (almost immediately after its debut at Essex Crossing), the 40,000 square-foot museum and school is making its galleries and gift shop accessible to the public. On tap are four exhibitions to “address this tumultuous time, marked by the effects of […]

Secondhand Bookstore Comes to Orchard Street

And today, in news out of left field… There is a secondhand bookstore coming to the Lower East Side. Down at 47 Orchard Street, the former home of Anna Sheffield’s eponymous jewelry boutique. The new store is as yet untitled, but will feature used books, vinyl records, and assorted antique. “I have a large collection […]