Moscot Celebrates 100th Anniversary with New Smart Car and Eyewear Line

Posted on: January 16th, 2015 at 5:16 am by
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This is a momentous year for Lower East Side retail legend Moscot. Yesterday afternoon, the fifth-generation eyewear brand officially celebrated its 100th Anniversary with some interesting product updates. They’re going big, it seems, having teased loyal fans for the last couple weeks.

First, and most surprising, Moscot joined forces with Smart to create a limited edition Smart Fortwo Moscot cabriolet. Yep, no need to adjust your specs. The partnership seems baffling, but the brand argues that it’s simply an extension of their artistic interests. It’s no secret, really, that the early generation owners of Moscot were auto enthusiasts. Only one hundred of these two-seater vehicles were produced, and they collectively go on sale in mid-February. So, good luck.

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Photo: Moscot

Also part of the celebratory rollout is a new line of 100th anniversary frames that pay homage to the popular LEMTOSH.

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The Lemtosh Wood, Photo: Moscot

The new Orchard Street store – christened two years ago after decades across Delancey – is fashionably decked out in party attire. Streamers.

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