Remember When MTV Created a Virtual Lower East Side?

Posted on: January 8th, 2015 at 10:00 am by

This image has been archived or removed.

Virtual Max Fish

Remember that time when MTV created a virtual Lower East Side landscape? Yup. Back in mid-2007, the colossal media company unveiled what it called vLES, a forum for computer-bound folk to explore the “mecca of all things creative” without the need to leave the house. Within this loose interpretation of the neighborhood, avatars could interact with each other and frequent venues predominantly situated in Hell Square. A promo video at the time described it as experiencing “what it’s like to be a New York local with bands and fellow music fans all over the world.”

Of course, there were plenty of geographical discrepancies and inconsistencies with the virtual world. Streets don’t align properly, and the architectural composition is a bit out of whack. Plus, it’s always dark. vLES was more of a nightlife-driven utopia (dystopia?), and spawned plenty of both admiration and vitriol from all corners of the interwebs.

Exuming old screenshots of vLES provides a handy time capsule of the neighborhood vibe nearly a decade ago, frozen in all its creepy 3D glory.

Moreover, it could certainly be argued that this technology was definitely somewhat of a precursor to Turntable.fm, the virtual DJ experience that was huge for a minute in 2013.

This gallery has been removed.

Recent Stories

Clayton Patterson Gets the Graphic Novel Treatment

Prolific Lower East Side documentarian, Clayton Patterson, is getting his own biography. An illustrated one, at that. The colorful homage is curated by Julian Voloj, and features the work of eighteen artists paying tribute to Patterson’s life and works in graphic novel form. The anthology is aptly titled, Clayton: Godfather of Lower East Side Documentary. […]

Disaster Squared: Coronavirus and Hurricanes Poses Deadly Threat to Lower East Side [OP-ED]

The following editorial is written by Pat Arnow. For more than a year, the city has been ignoring solid community opposition to a massive flood control project that will demolish East River Park, and do the opposite. Now, with a furious hurricane season predicted, not listening could prove dire for these unwealthy sections of the […]

With COLORS Faded, the ‘Bun Hut’ Takes 178 Stanton Street

Where COLORS faded, a new concept for 178 Stanton Street. That’s right, gone not three months, and the ground floor space is again occupied. This time by a fast-casual newcomer called the Bun Hut. It’s an Asian fusion joint that combines Chinese Bao with culinary elements from the Caribbean. Signage is already in place and […]

Two Lower East Side Businesses Join ‘American Dream’ Food Court in the Meadowlands

A host of New York City businesses are headed to the gargantuan American Dream complex in north Jersey. Two of which hail from the Lower East Side, we’ve just learned. Empanada Mama, with locations on Allen Street and Hell’s Kitchen, recently signed a lease to join the party. Apparently the deal was forged during the […]

Displaced Tenants of 70 Mulberry Street Issue Statement on Demolition and Redevelopment

In the wake of a divisive Community Board 3 meeting, in which preservationists were pitted against a desire for return, the displaced tenants of 70 Mulberry Street came together yesterday and issued a joint statement about shared priorities moving forward. Many in the Chinatown community feel that the city, owner of the fire-scorched former school […]