For Streit’s Matzo, Decision to Sell Was ‘Most Difficult Decision Our Family Has Made in our Entire Lifetimes’
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Yesterday afternoon, Streit’s Matzo addressed the impending sale of its factory headquarters at 148-154 Rivington Street, and subsequent move from the Lower East Side. It’s a turn of events that has elicited plenty of public outcry worldwide. Their poignant statement was made via Facebook post:
As some of you may have already heard we are in contract to sell our plant on the Lower East Side of Manhattan. The decision to leave the Lower East Side was emotionally the most difficult decision our family has made in our entire lifetimes.
With the sadness of leaving comes the excitement of positioning Streit’s to be a leader in the Kosher food industry for another 5 generations. Doing business in the confines of the lower east side has many challenges that simply made it difficult for us to remain competitive with cheap overseas labor and large modern corporate entities.
As our customers we want to let you know that this change will only mean we will have the ability to forge a stronger relationship with you. We have NOT sold Streit’s. The original family still owns and operates all aspects of Streit’s. You will not see a change in the quality of our products and the consumer relations that have always been synonymous with the Streit’s name.
Since we made the announcement yesterday the outpouring of support has been incredible. Thank you and stay tuned for some exciting announcements in the coming weeks/months.