This First Interior Shot of Mars Bar Reboot is Enough to Ruin Your Day
Posted on: February 17th, 2015 at 5:00 am by Elie
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For the hopeful few who may have thought the Mars Bar reboot would channel the gritty predecessor, sorry to let you down, but it’s not happening. Gaze hither. Peeking through the punctured window paper of Jupiter 21 provides a glimpse of the overall vibe of the joint. That should be enough to dispel whatever hope still remained.
As previously reported, this new version of Mars Bar – first opened in 1984 on roughly this spot – is a bilevel emporium with juice bar and health-conscious cafe up top and watering hole below. Its brass is a veritable who’s who from the nightlife scene – Alain Palinsky (Juice Press), Chris Reda (The Griffin), and Robert Montwaid (Pink Elephant). Plus, original owner Hank Penza is a minority partner in the project, and Ariel Palitz is rumored to be on board.
Community Board 3 signaled its approval of the liquor license last May. It’s pending with the State Liquor Authority.
Mars Bar will retain the name, despite blueprints to the contrary which noted this as the third iteration of the Pink Elephant club.
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