‘Be Hotel’ Born Again as the ‘Leon Hotel’ on Canal Street
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With a name like “Be,” there was no way the hotel could stand apart from the crowded downtown scene. It was an SEO nightmare and, frankly, a terrible name. Guess the year-old lodge at 125 Canal Street had a change of heart.
Yes, the artist formerly known as Be is now called the “Leon Hotel.” It’s the same story behind the rebranding, “intended for the new world traveler seeking to find commfort and style in their surroundings.” There are forty rooms across 22,109 square-feet of space. Cost is roughly $160 per night.
Who is this Leon, you ask? The namesake is actually a nod to its location at the mouth of the Manhattan Bridge. Leon Moisseiff was an engineer who worked on the construction of the East River span, which opened in 1909. His design theories were also applied to the Golden Gate Bridge, a project for which he acted as consultant.
The notorious Michael Kang was architect of record behind the $2.9 million effort to convert the six-story office building. His is a name very familiar around Chinatown and the Lower East Side (i.e. Nolitan, Henry Street Marriott).