Nike Transforms the Bowery into Times Square with ‘Zoom City SNKRS Station’
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The upper Bowery is now like Times Square, complete with bullshit publicity stunt and obnoxious ad screen. Just thank Nike for that. The footwear brand assembled a pre-fab pop up – Zoom City SNKRS Station – in the old Downtown Auto Center at the corner of Great Jones Street.
Goal – plug the newest Nike sneakers while promoting the NBA All-Star Game this weekend. Plus, the obvious added benefit of public spectacle.
Here’s more from the Zoom City website:
The ultimate destination to pick up the latest in Nike sneakers. Performance and style take over at the Zoom City SNKRS Station.
Located at 348 Bowery (at Great Jones Street), the Zoom City SNKRS Station will feature exclusive Nike footwear, apparel and accessories.
The press heavy structure (shoebox?) and its inner store will remain here on the Bowery through Sunday. But you need to reserve a spot for the distinct privilege to buy overpriced gear…