TOMS Shoes Flagship NYC Location on Elizabeth Street Opens This Week

Posted on: February 24th, 2015 at 5:15 am by
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TOMS Shoes is mere days from unveiling its flagship Manhattan location. Interior build-out has been underway at 264 Elizabeth Street since last summer, and is only now concluding. Slow as hell. Promises of opening in 2014 were not fulfilled.

This is the week, though. Soft launch is planned for Thursday evening, when the store will offer complimentary beverages. Peeking behind those blinders, it appears this TOMS location is more coffee shop than shoe/eyeglasses purveyor.

264 Elizabeth is a first for TOMS in the New York City market. Before now, its gear – shoes and eyewear – was solely available online and via other established retailers. The 1,000 square-foot store is the third nationwide for the brand, behind Venice and Austin. And the proverbial shoe fits here – it’s surrounded by likeminded brands and boutiques.

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TOMS was founded in 2006, and is known for operating a one-for-one model. For every shoe sold, a fresh pair is donated to a person in need (served as inspiration to Warby Parker). The brand has so far donated some 10 million pairs.

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