5Pointz Vet Meres One Lends His Street Art to New York City Football Club

Posted on: March 17th, 2015 at 10:00 am by

This image has been archived or removed.

Photo: NYCFC

The city’s newest football club, New York City F.C. has kicked off its inaugural season, and with it, a media blitz throughout the five boroughs. The team is owned by Sheikh Mansour’s Abu Dhabi United Group, a spare-no-expense private equity firm that has also successfully run Manchester City Football Club since 2009. NYCFC is the offspring of its English counterpart, which is why sky blue kits and the sponsorships on them mirror that of the Prem club. It’ll be interesting to see if the UAE-based ownership employs the same “rise to the top of the table as quickly as possible” strategy with this team, as they did across the pond.

Unique to this new MLS endeavor, however, is the latest round of advertisements that span from Times Square to the Bronx. If the letters behind world class footballer David Villa look familiar, they should: 5Pointz finest, Meres One, was tapped for the promotional gig. Pretty cool of the marketing powers-that-be to keep it local.

This image has been archived or removed.

Photo: Meres One Instagram

“It’s really cool to be part of the birth of a new professional sports team, especially a New York City sports team,” Meres said. “Everybody knows that New York sports fans are different with their crazy passion. Hopefully, this helps NYCFC become a real New York frenzy.”

NYCFC defeated the New England Revolution in its historic home opener at Yankee Stadium on Sunday, 2-0. The initial goal was scored by the above-mentioned poster boy, who also scored the designation of “man of the match.”

Next match is March 21, 4pm in Colorado, then the club returns to Yankee Stadium to take on Sporting Kansas City on March 28, 7pm.

Despite all of the publicity and merch that the club has dispensed throughout the city, can we all agree that it would be a lot easier to call them NYFC?

Recent Stories

Tough Slog for ABC No Rio and its Passive House on Rivington Street

The redevelopment of ABC No Rio into an environmentally friendly passive house is again dogged by delays. In an appeal for donations on Giving Tuesday this month, ABC No Rio director Steve Englander provided an update on status of the new development. Another setback; this time it’s the necessary redesign of the foundation and plans […]

International Center of Photography Readies January Reopening at Essex Crossing with Ginormous Photo Display

Another big-box occupant at Essex Crossing goes live in just a few weeks. In January 2020, the International Center of Photography will unveil its “new, fully integrated” facility at 242 Broome Street. A ginormous, three-story photograph is currently hanging in the windows facing Essex Street as teaser ahead of launch. Shot by school alum Rochelle Brock, […]

Services Now Offered to Chinatown Seniors at Confucius Plaza

A new retirement community program is headed to Confucius Plaza on the Bowery. Earlier this week, Councilwoman Margaret Chin joined Confucius Plaza Management, Hamilton-Madison House staff, and local seniors at the 44-year-old complex to unveil the new Naturally Occurring Retirement Community (NORC) entity. The facility is aptly named The Joy Peace Center, and offers social […]

At 60% Occupancy, 196 Orchard Taps LES Gallerist for Revolving Lobby Art

The synergy between high-end condos and galleries is on full display at Ben Shaoul’s Lower East Side condoplex. It is here, in the lobby of 196 Orchard Street, that local gallerist Lesley Heller has been tapped to curate a revolving placement of art. The residency began this week. Heller – who runs her eponymous showroom […]

Sunshine Cinema Office Development Hit with Stop-Work Order over Excavation

The city halted construction on the commercial office development set to replace the former Sunshine Cinema. Just before the Thanksgiving holiday, Department of Buildings deployed inspectors to the project site and subsequently issued a full stop-work order due to excavation activities. Public records show that “foundation work with excavators” caused “structural cracks” in both the […]