5Pointz Vet Meres One Lends His Street Art to New York City Football Club

Posted on: March 17th, 2015 at 10:00 am by

This image has been archived or removed.

Photo: NYCFC

The city’s newest football club, New York City F.C. has kicked off its inaugural season, and with it, a media blitz throughout the five boroughs. The team is owned by Sheikh Mansour’s Abu Dhabi United Group, a spare-no-expense private equity firm that has also successfully run Manchester City Football Club since 2009. NYCFC is the offspring of its English counterpart, which is why sky blue kits and the sponsorships on them mirror that of the Prem club. It’ll be interesting to see if the UAE-based ownership employs the same “rise to the top of the table as quickly as possible” strategy with this team, as they did across the pond.

Unique to this new MLS endeavor, however, is the latest round of advertisements that span from Times Square to the Bronx. If the letters behind world class footballer David Villa look familiar, they should: 5Pointz finest, Meres One, was tapped for the promotional gig. Pretty cool of the marketing powers-that-be to keep it local.

This image has been archived or removed.

Photo: Meres One Instagram

“It’s really cool to be part of the birth of a new professional sports team, especially a New York City sports team,” Meres said. “Everybody knows that New York sports fans are different with their crazy passion. Hopefully, this helps NYCFC become a real New York frenzy.”

NYCFC defeated the New England Revolution in its historic home opener at Yankee Stadium on Sunday, 2-0. The initial goal was scored by the above-mentioned poster boy, who also scored the designation of “man of the match.”

Next match is March 21, 4pm in Colorado, then the club returns to Yankee Stadium to take on Sporting Kansas City on March 28, 7pm.

Despite all of the publicity and merch that the club has dispensed throughout the city, can we all agree that it would be a lot easier to call them NYFC?

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